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A Look Back at Microcosm: Part 6
By Erik | November 2, 2009
Following the premiere of Microcosm we started looking to sell the film to finance putting it in film festivals. What followed was a lot of promotion over web 2.0 channels to let people know about the release of the DVD. This is one of the great boons of the internet: it democratizes art and lets anyone (like us!) make a film and distribute it to the masses. So even though we had not a penny to our advertising budget, we were still able to post it to our Facebook Fan Page, put it up here at the web-site and, moreover, create video commercial announcements for it and put them on YouTube and our Podcast!
The first thing to come out was a video of me announcing the DVD was on sale and ready to be bought by any of our supporters and fans. This little thing also opened up as the first new content we put on the Podcast.
The big thing that followed was our deal for everyone that helped spread the word about Microcosm over their social networks. The IMDb launch party campaign. This was probably the most involved web 2.0 campaign we did for this film. While we definitely did a transparent production by broadcasting in the new internet landscape, this was our attempt to really involve other people out there besides just putting comments on our YouTube videos or something. We actively invited people to participate. To kick it all off, we had actor Luke Cieslewicz do a bit of an announcement on YouTube and the podocast.
Aside from these big moves, we continued to allow people to peer behind the curtain as I wrote a series of five posts over on my personal blog that I called the Director’s Statement Series. As if having director’s commentary on the DVD wasn’t enough, I wrote a series of five essays to help people really get into my head and the process I went through while making the picture. After watching the film for free this Friday, I hope you go back and read all of those.
Topics: film |
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